86% of local consumers read online reviews, 40% are deterred by negative ones, 89% look at your replies, and more!

BrightLocal has come out with their annual Local Consumer Review Survey for 2018. If you’re looking for some meaty stats that relate to local businesses, then you should go take a look.

If you’re the TL;DR kind of person, then they also share a good summary. However, if you’re in the online reputation management space and want to see the visuals for the stats that caught our attention, we’ve got you covered!

Only 14% of potential customers never read online reviews of your business.

68% of customers are influenced by positive reviews and 40% deterred by negative reviews.

78% trust online reviews as long as they show signs of being trustworthy.

89% of potential customers look at how you reply to a review!

You need at least 3 stars before most customers would consider doing business with you.

Hat tip: SEL