BrightLocal has come out with their annual Local Consumer Review Survey for 2018. If you’re looking for some meaty stats that relate to local businesses, then you should go take a look.
If you’re the TL;DR kind of person, then they also share a good summary. However, if you’re in the online reputation management space and want to see the visuals for the stats that caught our attention, we’ve got you covered!
Only 14% of potential customers never read online reviews of your business.
68% of customers are influenced by positive reviews and 40% deterred by negative reviews.
78% trust online reviews as long as they show signs of being trustworthy.
89% of potential customers look at how you reply to a review!
You need at least 3 stars before most customers would consider doing business with you.
Hat tip: SEL