Don’t just sponsor an influencer, first build a great company, then build a great relationship

We’ve worked with clients to help them identify and reach out to influencers across Twitter, Instagram, YouTube, and more. For us, we don’t look for the influencers that already have a reputation for publishing sponsored content. We look for the ones that fit our client’s own reputation, have an authentic audience, and lastly, and perhaps the most important factor, we look for influencers that would love our client’s company and have no hesitation in recommending it–paid or not!