re·fined

Don’t make this big mistake with your online branding strategy

When it comes to building your online reputation, it can be tempting to focus too much on the most popular social media networks and risk the wheels coming off. For example, if you spend all of your time posting to Twitter, what happens if Twitter starts asking for money or decides your tweets violate its policy?

Reputation Refinery’s CEO, Andy Beal recommends making your own site the hub of your online branding efforts:

Instead, you have to think of Facebook–or Twitter, or Google, or your newswire service, etc–as a spoke in your wheel. Each plays a role in supporting the wheel, but if one spoke fails, your wheel is still turning.

So, what is the hub?

The hub is the channel that you own. You control it. It is the central part of your branding. It’s your own website. My advice is to always use some kind of blog platform on your site and let that be the hub for all of the content you publish and promote.

If you’re not sure where to start with your own online reputation management please reach out to us. We offer a free initial consultation and can talk about a strategy that helps you build your online brand.