By now, you’ve likely heard about the Superfish software that Lenovo decided to install on all consumer laptops late last year. The adware acts in a way that many say is both malicious and lacks security:
The adware works…by monitoring your web traffic while you’re shopping and then shows you similar products to the images that pop up in your browser. To do this while you’re securely connected to a website with an address beginning with https…Superfish intercepts traffic from the site and makes it searchable by tinkering with the Windows operating system and granting itself the ability to masquerade as any web site on the internet.
In other words, the kind of software you install anti-virus in order to prevent it from ever infecting your computer. So why did Lenovo install such junk on its computers?
While the official statement might try to convince us that Lenovo believed it would enhance the user experience, likely it all came down to money. Software companies such as Superfish generally pay computer manufacturers to install their software as default on new systems. Apparently, Lenovo wasn’t content to just make money off the sale of the hardware.
Unfortunately for the Chinese-owned company, the decision is now coming back to haunt it and executives are on major damage control–and already working on a solution to remove the software, having already halted it from being installed on new computers.
You would think that a company that already has to deal with conspiracy theories which suggest a Chinese computer manufacturer can’t be trusted, and is likely spying on us, would know better. While hindsight is 20/20, Lenovo has at least identified that this bone-headed decision has left a huge question mark over its reputation.
Lenovo’s chief technology officer, Peter Hortensius, acknowledged that “our reputation is everything and our products are ultimately how we have our reputation.”
The lesson here? Don’t make a decision that will make a quick buck at the expense of your long-term reputation.
…ask for them!
It really is that simple. In Repped I explain the importance of funneling your customers to the review site that will benefit you the most. That’s exactly what The Saguaro Hotel in Scottsdale does, with this card prominently displayed on the front desk:
You’ll notice a handful of brilliant elements to this card:
Is it working? I’d say so!
Covering a reputation mishap at Comcast is a little bit like reporting on the sun rising. It happens practically every day. However, the latest incident takes Comcast to an all new low:
Lisa Brown, a volunteer for a missions organization in Spokane, Wash., contacted me yesterday because of a billing problem with Comcast, her local cable provider. The issue? The name on their bill had been changed from her husband’s name, Ricardo, to “Asshole” Brown.
Apparently their customer retention specialist didn’t like the fact that he couldn’t stop her from canceling her service, so took revenge on her bill.
Of course, Comcast has apologized and promised an investigation, but so what? When something is rotten at the core, you’ll continue to have poorly trained employees and lax customer service standards.
Surely Comcast has some great customer service people that work for it. Find them, interview them, learn from them, and weed out the ones that simply don’t care.
And, in the meantime, our operators are standing by to help Comcast with its reputation. 😉
There’s a common misconception that companies that do a large amount of their business “offline” need not worry about their online reputation.
As new research from Software Advice demonstrates, even plumbers and electricians need to pay close attention to how they are portrayed in Google’s search results. A whopping 56% choose the search engines to conduct their online research of local service providers.
When you factor in that many of those search results include online review sites and you can see that over 90% of online research is influenced by your search engine reputation.