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Reputation Research: Hillary Clinton loses favor with apology, Ben Carson more liked than Trump

2015 Presidential Candidate Social Media Sentiment

Over the past month, we have been using our Trackur social media monitoring to keep an eye on the conversations about the gazillion candidates vying to be the next President of the United States.

Trackur provides automated sentiment analysis, so we were able to determine some interesting stats:

1. Hillary Clinton wipes out previous gains with her email server apology.

Clinton had seen her positive sentiment scores increase from 6% to 8% over the past month. However, early indications suggest that has been wiped out with her ABC apology last night–her positive rating dropped back down to 6%, while her negative sentiment increased from 21% to 30%!

2. Ben Carson makes the most positive impression of all candidates.

Dr. Ben Carson has doubled his positive sentiment score over the past month, increasing from 9% to 18% positive sentiment.

3. Bernie Sanders and Donald Trump are neck and neck.

Both Sanders and Trump saw impressive jumps in their positive sentiment. Sen. Sanders is up from 7% to 15%, while Trump climbs from 8% to 15%.

4. Ted Cruz is the biggest loser.

Senator Cruz saw his positive score freefall from 29% to 13% over the past month. Most of that shifted over to “neutral” sentiment, suggesting voters are more undecided about Cruz than before.

5. The Donald dominates all social media conversations.

Not surprisingly, Donald Trump dominates all of the conversations we monitored. 13% of all conversations included Trump, the next closest were both Cruz and Clinton–tying for 9%. Gov. John Kasich had the fewest conversations with just 4%.

We’ll continue to monitor the social media chatter and bring you an update next month. And remember, whether you are a presidential candidate or not, we can help build a positive online reputation for you!

Dataset: 700,000 social media posts analyzed between 8/11/15 and 9/9/15. 

Hootsuite auto-tweets picture of Ryan Gosling. Ryan Gosling!!!

When Hootsuite popped-up a message asking me if I would like to add Instagram to my account, I thought “sure, why not?”

After going through the process, I was not expecting that they would then auto-tweet this:

Hootsuite Ryan Gosling

Apparently, I am not the only one who was surprised:

Hootsuite auto tweet

I don’t recall seeing the option to tweet this, so they likely snuck in a check box somewhere without making it obvious. The problem is, Hootsuite is used by a lot of businesses, so a tweet with Ryan Gosling in it, is not exactly professional. Actually, any account tweeting a picture of Ryan Gosling is not acceptable! 😉

A Reputation Tail of KFC’s “Deep Fried Rat”

Imagine taking a bite into a delicious piece of fried chicken, only to discover what appears to be a deep fried…rat!

That’s the claim being made by Devorise Dixon on Facebook:

KFC Rat

Taking a closer look at the picture, you see what appears to be white chicken meat below the breadcrumbs, but still, social media is like the Honey Badger…it don’t care!

KFC immediately issued their own statement:

“This happened in the US and, following an immediate investigation, no evidence was found to support this claim.

“Food safety is our highest priority worldwide and we take allegations of this nature extremely seriously.”

The only problem with that statement is that it’s too passive. No evidence was found to support his claim? If KFC does take this allegation extremely seriously, then it should immediately try to get its hands on this suspicious meat and cut the thing open!

In an age where even the smartest folks can be so easily fooled, a statement from KFC is no longer enough to protect it from reputation damage. We live in a time where you have to be proactive in stemming the flow of social media misinformation!

UPDATE: KFC is finally coming out swinging:

Screen Shot 2015-06-17 at 5.18.09 PM

Duke takes another reputation hit after Professor posts racially-charged comments

Screen Shot 2015-05-18 at 10.10.27 AMA Duke University professor is in a lot of trouble with both his employer and his students, after leaving a racially-charged comment on a New York Times editorial.

The comment included use of “the blacks” and “the asians” which has caused another black eye for a university which only recently had to handle the outrage of a noose left hanging on campus.

While Professor Jerry Hough likely thought he had a right to share his personal comments on a news story, he didn’t take into consideration what just about everyone else with an internet device and an opinion has learned over the past few years:

“He represents the whole school in that one comment and that’s not a good image for the school,” said Duke student Virginue Marchand. “It’s really inappropriate.”

“You kind of want to be cautious, to make sure you don’t offend anyone,” said Duke student Xavi Ramos.

Both sound pieces of advice. Whenever you leave a comment online–whether on a post, in a tweet, or even an Instagram photo–you need to be careful no to offend anyone lest your actions soil the name of your employer.