Archives Andy Beal

The 80/20 rule for social media follower growth

A lot of companies make the mistake of force-feeding their news, sales, and product pitches down the throats of their social media audience. This just turns off potential followers, aggravates existing ones, and leads to stagnant social network follower counts.

As part of our services to help clients improve their online reputation, we teach them the 80/20 rule and guide them in a strategy that has proven time-and-time again to be the most effective way to grow your social media audience…and your online reputation.


Don’t just sponsor an influencer, first build a great company, then build a great relationship

We’ve worked with clients to help them identify and reach out to influencers across Twitter, Instagram, YouTube, and more. For us, we don’t look for the influencers that already have a reputation for publishing sponsored content. We look for the ones that fit our client’s own reputation, have an authentic audience, and lastly, and perhaps the most important factor, we look for influencers that would love our client’s company and have no hesitation in recommending it–paid or not!


Why reputation management is about building an authentic reputation

We always consult with online reputation management clients about the type of reputation they wish to build. We want to know about their character, their motivations, their goals. Most importantly, we want to know who they REALLY are.

You see, we can help anyone build, grow, or repair their online reputation, but we don’t touch clients that want help orchestrating a fake, superficial, or copycat reputation. We work with individuals and companies that want to build an AUTHENTIC online reputation.

Watch the video below for more insight:

ORM Tip: Your reputation is a reflection of your character

When you hire us to help fix your online reputation, we also help you understand the underlying changes that need to be made to your character. Whether that is your individual character or the character of your business, we help you identify the reasons why your reputation is under attack and build a strategy to improve the underlying cause.