Archives Andy Beal

Why reputation management is about building an authentic reputation

We always consult with online reputation management clients about the type of reputation they wish to build. We want to know about their character, their motivations, their goals. Most importantly, we want to know who they REALLY are.

You see, we can help anyone build, grow, or repair their online reputation, but we don’t touch clients that want help orchestrating a fake, superficial, or copycat reputation. We work with individuals and companies that want to build an AUTHENTIC online reputation.

Watch the video below for more insight:

ORM Tip: Your reputation is a reflection of your character

When you hire us to help fix your online reputation, we also help you understand the underlying changes that need to be made to your character. Whether that is your individual character or the character of your business, we help you identify the reasons why your reputation is under attack and build a strategy to improve the underlying cause.

86% of local consumers read online reviews, 40% are deterred by negative ones, 89% look at your replies, and more!

BrightLocal has come out with their annual Local Consumer Review Survey for 2018. If you’re looking for some meaty stats that relate to local businesses, then you should go take a look.

If you’re the TL;DR kind of person, then they also share a good summary. However, if you’re in the online reputation management space and want to see the visuals for the stats that caught our attention, we’ve got you covered!

Only 14% of potential customers never read online reviews of your business.

68% of customers are influenced by positive reviews and 40% deterred by negative reviews.

78% trust online reviews as long as they show signs of being trustworthy.

89% of potential customers look at how you reply to a review!

You need at least 3 stars before most customers would consider doing business with you.

Hat tip: SEL

Google Reputation Repair Kit – Tips & Advice

Without doubt, our most popular reputation management service is our Google Reputation Repair service. We like to think that we’re pretty good at cleaning up a damaged Google reputation, but we’re a small team so only work with a few select clients at any one time.

That doesn’t mean we can’t help everyone else clean-up their Google reputation! We put together our Google Reputation Repair Kit infographic to outline the key strategies when trying to fix your search engine reputation.

(Skip below for the text version of our Google Reputation Repair Kit)

Google Reputation Repair Kit Infographic

Google Reputation Repair Kit

Review

Conduct a Google Audit – build a spreadsheet of the top 30 results for your reputation.

S.W.O.T. Analysis – analyze your Strengths, Weaknesses, Opportunities, and Threats.

Asset Assessment – identify web content you own (website), control (social profile), or influence (partner profile).

88% of consumers say they trust online reviews as much as personal recommendations. (Source BrightLocal)

Refine

Superbrand to the Rescue – If your website is #1 in Google for your reputation, whatever else you link to benefits from your Superbrand.

Avoid Pronouns – avoid using “we” or “us” and instead write bios and profiles in the third person.

Be Exceptional – create new authentic web content that shows why you should be trusted again. E.g. White papers, ebooks, videos, and infographics.

Expand Your Audience – collaborate with non-profits, associations, and business partners to expand the reach of your reputation.

Push negative results from the first page of Google—less than 10% of searchers look at page two. (Source: Chitika)

Restore

Keep Going – continually review your Google reputation, create exceptional content, and engage your audience.

Remember! Your reputation will only ever be as strong as your character:

“Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.” Abraham Lincoln

Need more help fixing your Google reputation? Download your free copy of Repped: 30 Days to a Better Online Reputation or contact us for a free consultation.