re·fined

Reputation Research: Hillary Clinton loses favor with apology, Ben Carson more liked than Trump

2015 Presidential Candidate Social Media Sentiment

Over the past month, we have been using our Trackur social media monitoring to keep an eye on the conversations about the gazillion candidates vying to be the next President of the United States.

Trackur provides automated sentiment analysis, so we were able to determine some interesting stats:

1. Hillary Clinton wipes out previous gains with her email server apology.

Clinton had seen her positive sentiment scores increase from 6% to 8% over the past month. However, early indications suggest that has been wiped out with her ABC apology last night–her positive rating dropped back down to 6%, while her negative sentiment increased from 21% to 30%!

2. Ben Carson makes the most positive impression of all candidates.

Dr. Ben Carson has doubled his positive sentiment score over the past month, increasing from 9% to 18% positive sentiment.

3. Bernie Sanders and Donald Trump are neck and neck.

Both Sanders and Trump saw impressive jumps in their positive sentiment. Sen. Sanders is up from 7% to 15%, while Trump climbs from 8% to 15%.

4. Ted Cruz is the biggest loser.

Senator Cruz saw his positive score freefall from 29% to 13% over the past month. Most of that shifted over to “neutral” sentiment, suggesting voters are more undecided about Cruz than before.

5. The Donald dominates all social media conversations.

Not surprisingly, Donald Trump dominates all of the conversations we monitored. 13% of all conversations included Trump, the next closest were both Cruz and Clinton–tying for 9%. Gov. John Kasich had the fewest conversations with just 4%.

We’ll continue to monitor the social media chatter and bring you an update next month. And remember, whether you are a presidential candidate or not, we can help build a positive online reputation for you!

Dataset: 700,000 social media posts analyzed between 8/11/15 and 9/9/15.